Meetings inside Brevo are not just a booking widget. They’re a complete scheduling engine that connects directly with your CRM, pipelines, automation rules, and contact timeline. When used properly, they eliminate back-and-forth scheduling, increase sales show-up rates, keep your pipeline clean, and give every lead a frictionless booking experience.
Most businesses treat meeting tools as simple booking widgets. But Brevo Meetings ties scheduling directly into CRM data, automation, activities, pipelines, attribution, and deal progress. This means every meeting becomes:
When you combine this with Brevo’s automation builder, you get a system where 90% of your scheduling load is handled automatically:
That’s why high-performing sales teams treat Brevo Meetings not as a “tool,” but as a conversion engine.
To use Brevo Meetings properly, you need to understand the four layers that make the system work smoothly:
Let’s unpack each one clearly.
Most users build availability wrong. They start by opening too many time slots, allowing anyone to book at any time. This leads to:
Instead, use the following operator-level setup:
Create 2–3 high-focus booking windows per day:
Always set at least a 3-hour lead time. It prevents surprise calls and gives you preparation space.
Never stack calls back-to-back. Add:
This prevents burnout and gives you room to handle follow-up tasks.
Brevo Meetings integrates with:
Make sure you enable two-way sync — not one-way. Why? Because one-way sync only pulls availability. Two-way sync prevents double-booking and automatically blocks your Brevo meeting slots when something appears in your personal calendar.
This is crucial for avoiding embarrassing schedule conflicts.
Every meeting type should have a specific purpose. Here are the core ones every business should create:
Each meeting type should contain:
This forces users to commit mentally before they even join the meeting.
Here’s where the real magic happens. With automation, you can create:
Send:
Triggers after call:
If a lead misses a meeting → send reschedule link automatically. This one workflow alone cuts no-shows by 40–60%.
Most no-shows are not malicious. People forget. They get busy. Or they book without emotional commitment. Brevo lets you fix this using three layers:
Add 1–2 simple questions inside booking form:
When people answer questions, they’re more committed to attending.
Auto-send the line:
"We’re preparing custom insights for your business — see you soon!"
This psychologically increases attendance rate dramatically.
Use Brevo Meetings to manage intro calls, coaching sessions, periodic reviews, and onboarding without any manual email coordination.
Automate onboarding, client strategy calls, reporting calls, and renewal meetings.
Use meeting links in product tours, onboarding sequences, and account manager assignment.
Yes — even e-commerce stores use meetings for:
Sales cycles rely heavily on meetings. Brevo becomes the scheduling engine that keeps pipelines healthy.
| Plan | Key Features | Suitable For |
|---|---|---|
| Free | Basic meetings, scheduling, embed options, confirmations | Individuals & small projects |
| Starter | Advanced availability, buffers, CRM sync | Freelancers & solo professionals |
| Business | Workflows, automations, multichannel reminders, pipelines | Growing businesses |
| Pro | Everything + team availability routing + assignment logic | Sales teams & enterprises |
| Pros | Cons |
|---|---|
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If you’re already using Brevo CRM, then Meetings is a no-brainer. It’s the cleanest scheduling solution for teams that want:
When integrated with automation, Meetings can replace separate tools like Calendly, SavvyCal, and basic CRM scheduling widgets — all while staying inside one ecosystem.
Use Meetings as your core conversion tool. Build workflows around booked meetings, show-ups, no-shows, and post-meeting actions. When your scheduling system becomes automated, your whole CRM becomes cleaner, more predictable, and far more profitable.
Want help building your full Brevo Meetings funnel?
I can create your entire scheduling + automation + CRM workflow in a single structured setup.