Web push notifications inside Brevo give you a direct channel to bring visitors back to your website — even after they leave. Unlike email or SMS, web push bypasses inbox filters, doesn’t require a phone number, and appears instantly on the visitor’s browser. This guide breaks down everything you need to set up, optimize, automate, and scale web push campaigns using Brevo.
Most websites lose 70–90% of their traffic forever because visitors don’t return. Web push gives you a frictionless way to capture these visitors and bring them back when they're most likely to buy, read, or engage.
Brevo uses a browser-based permission flow where visitors see a quick opt-in prompt. Once approved, they are added to your push subscriber list, and you can send them campaigns or automated workflows.
Go to Integrations → Web Push and activate the feature for your domain. You must verify your website before push can be used.
Brevo provides a small JavaScript snippet. Add it inside the <head> section of your site. On Firebase Hosting, place it in your main HTML file.
Go to the Push Campaign Builder and select:
Brevo automation allows you to trigger web push for:
Send a 10-minute reminder + a 1-hour reminder + a 24-hour incentive.
Instant notifications increase conversions by creating urgency.
Perfect for blogs, tutorials, newsletters, SaaS updates, and courses.
Because push is instant, it’s the best channel for short promotions.
Trigger push after 7–14 days of inactivity to bring users back.
| Plan | Price |
|---|---|
| Free | Includes basic web push + limited automation. |
| Starter | $9/month |
| Standard | $18/month |
| Professional | $499/month |
Shorter titles improve visibility and engagement.
Push fatigue leads to opt-outs. Keep your frequency controlled.
Segments like “Viewed product but did not buy” boost conversions.
Push should send people to pages that convert — not generic ones.
Reward users for repeated visits and clicks.
Brevo Web Push is one of the easiest and most effective channels for returning visitor growth. Whether you run a blog, online store, SaaS product, or service website, push notifications help recover lost traffic, increase engagement and boost conversions with minimal effort.
If you want fast results with automated re-engagement, start with Brevo Web Push. It’s lightweight, high-ROI, and perfect for websites that generate traffic but struggle with return visits.
Get Started With Brevo Web Push