Unifying customer data inside Brevo is the difference between a scattered marketing system and a predictable conversion machine. Most teams operate with broken customer data: Shopify orders in one tool, CRM notes somewhere else, analytics in a dashboard no one checks, and support conversations in a separate inbox. This fragmentation kills automation, weakens segmentation, and guarantees wasted marketing spend.
Data unification isn’t a “nice to have.” It directly determines how strong your automation, segmentation, and personalization can be. When you consolidate your data into Brevo’s multi-channel platform, you unlock a unified customer identity that reflects:
This is where the power lies: your systems stop guessing and start triggering precise actions based on real behavior.
Brevo’s data platform is built around a clear, scalable structure. Once you understand this architecture, joining multiple data sources becomes simple.
These are your foundation: email, name, city, language, company, revenue potential, and custom attributes. You can store any data field needed—string, number, date, boolean.
Events represent actions a user performs. For example:
Each event can include structured metadata (product name, amount, category, device, plan name, etc.) Events are critical for automation and segmentation inside Brevo.
Lists store groups of contacts. Segments dynamically update based on behavior or data conditions.
When your data sources unify correctly, segments become your growth engine:
Support interactions also enrich the contact profile. Brevo automatically attaches:
If your team uses the Brevo CRM, pipelines and deals also link directly into contact profiles.
With all these layers unified, Brevo builds a full 360° view of each customer.
Not every data source matters equally. But for e-commerce and SaaS, these are the essential ones:
Your store sends critical data:
Connect these data points:
Brevo accepts data from:
Send pageviews, product events, funnel milestones.
Your live support and email support history become intent signals for segmentation:
Sales teams using Brevo CRM sync:
Here’s the exact framework that works for both e-commerce and SaaS companies:
Before syncing anything, define your lifecycle:
Every data decision becomes easier when the lifecycle is clear.
Make sure you use consistent naming across systems:
Consistency prevents errors.
Shopify/WooCommerce plugins automatically handle:
Your developers should push these events:
Each event enriches the user profile for segmentation + automation.
Use the Brevo Conversations widget to automatically attach:
Once the data arrives, build segments like:
Unified data only matters when used. Activate workflows:
Unified data → automated personalization → more revenue.
| Plan | Best For | Key Benefits |
|---|---|---|
| Free | Beginners | Basic contact sync + simple events |
| Business | E-commerce & SaaS | Advanced segmentation + API syncing |
| BrevoPlus | Enterprise | Custom events + dedicated support |
If your business runs on fragmented data, your marketing can never be precise. But when your e-commerce events, CRM activity, product usage, support history, and analytics all unify inside Brevo, you get a 360° customer profile that powers:
If you're running an E-commerce or SaaS brand, unify your data inside Brevo before launching complex automation sequences. A unified data model gives your team clarity, removes guesswork, and creates the foundation for predictable conversion growth.
If you want a plug-and-play implementation plan for your data model, segment strategy, and automation flows, reach out and we’ll help you structure it professionally.