Behavioral segmentation in Brevo is not optional anymore. It is the difference between sending another generic broadcast and triggering a message that feels personal, timely, and impossible to ignore. Brands that adopt behavioral segments consistently outperform brands that rely on static lists—higher opens, stronger click-through rates, and better conversion lift across entire funnels.
Most email tools let you segment based on basic attributes like location, signup date, or subscriber status. Brevo goes further by letting you build segments based on actions—what people actually do, not who they claim to be. This difference in methodology transforms your marketing from “send to all” to “send to people who showed a signal recently.”
Behavior-based segmentation matters because:
Your email list is not a crowd—it’s a collection of individual behavior patterns. When you respect this difference, your campaigns begin to feel more human and more aligned with user intent.
To stop overthinking segmentation, use this clean framework designed specifically for Brevo. It organizes user actions into four layers and lets you build sequences that convert in a predictable way.
These metrics show who is listening and how actively.
These metrics reveal readiness to buy.
Brevo lets you combine these layers into smart, high-intent segments that update automatically. That means better targeting and less manual work.
Brevo can track page visits, link clicks, and actions inside forms. These signals feed directly into automations.
Every segment updates itself automatically — so your campaigns never become outdated.
Build laser-focused groups like:“Users who opened in 7 days AND clicked pricing AND viewed the product page.”
Combine demographic and behavioral filters to understand not just *who* a user is but also *what they want*.
Who? People who opened or clicked in the last 7 days
Why? Perfect for product launches and limited offers.
Send reminders, social proof, or product comparison guides.
Reward them with VIP offers or loyalty sequences.
Users inactive for 30–45 days get a personalized reactivation workflow.
Create segments based on onboarding step completion.
No, segmentation is included in all core plans. The only thing that affects pricing is email/SMS volume or feature tiers.
| Plan | Best For | Behavioral Segmentation Support |
|---|---|---|
| Free / Starter | Basic email users | ✔ Yes (core filters) |
| Business | Growing brands & SMBs | ✔ Yes (full segmentation) |
| BrevoPlus | Enterprise | ✔ Advanced (multi-table, deeper analytics) |
Behavioral segmentation inside Brevo is one of the highest-leverage tools available to any marketer. It aligns your message with user intent, improves campaign timing, and increases conversion rates across all funnels. Whether you run e-commerce, SaaS, or service-based campaigns, this framework gives you a predictable way to target users based on their real actions.
Start by building just three segments:(1) High-engagement (7–14 days),(2) Viewed product/no purchase,(3) Inactive 30+ days.From here, expand into lifecycle, purchase behavior, and multi-source events.