Brevo analytics dashboards are one of the most overlooked — yet most powerful — parts of the platform. Most marketers only glance at opens and clicks, but Brevo actually gives you deep insights into deliverability, engagement, behavior, lifecycle progression, and revenue contribution. When you know how to interpret these dashboards correctly, every campaign becomes smarter, every automation becomes sharper, and overall performance improves with fewer experiments.
Brevo isn’t just an email sender; it’s a customer data and lifecycle engine. Its analytics dashboards connect everything: campaigns, automations, SMS, web push, forms, lead scoring, and audience segments. If you can understand the story the dashboard is telling you, you can fix weaknesses and double down on what’s producing results.
In simple words:Brevo dashboards remove guesswork and replace it with clarity.
Brevo offers four major analytics views that matter for beginners, intermediate marketers, and pro automation builders.
Let’s go deep into each one and decode what the numbers really mean.
Every campaign report in Brevo gives you the same core numbers: Open rate, click rate, deliverability, bounces, complaints, and unsubscribes. But beginners make a mistake: they read the numbers, not the relationships between numbers.
What OR actually tells you: Your subject line + preheader + sender name quality.
CTR reveals: Email content quality, offer clarity, and reader motivation.
If bounce rate increases from 0.3% to 1%+, you have a list hygiene or deliverability issue starting.
High unsubscribes mean your audience expectations are misaligned with your messaging or frequency.
Even 0.1% is dangerous. Complaints damage your domain reputation instantly.
The real insight:Always compare campaigns, not individual results. Your dashboard becomes powerful when trends begin to emerge.
Brevo automation analytics show completion rates, drop-off points, and branch-level visibility. This is gold because automation should be your highest ROI channel.
A good automation sequence has:80–95% step completion rates and goal competition above 20%.
If your numbers fall below this, the dashboard is telling you something is broken.
Brevo gives you powerful audience analytics under Lists → Contacts → Engagement. This dashboard helps you identify which users are active, inactive, slipping, or dead leads.
If your inactive segment grows faster than your active segment → your content strategy needs a rework.
Brevo’s deliverability dashboard tracks infrastructure health:
This is the most important dashboard if you’re sending high volume. A sudden spike in soft bounces means your new content is triggering spam filters or your list is decaying.
If this drops below 98%, you’re losing inbox placement.
Healthy average: 22%–35% depending on industry.
Healthy average: 2%–5%
Should be under 0.4%. Anything above means list hygiene issues.
Should ALWAYS be below 0.05%.
Now let’s convert dashboard insights into practical improvements:
Your dashboard is always giving you signals. Ignoring those signals = losing revenue.
| Plan | Best For | Key Analytics Features |
|---|---|---|
| Free / Starter | New marketers | Basic reports |
| Business | Growing brands | A/B testing + better KPIs |
| Brevo Plus | Scaling teams | Advanced dashboards + automation analytics |
Brevo’s analytics dashboards are complete, accurate, and practical. They don’t overwhelm you with vanity metrics — they show real signals you can act on.
If you understand how to interpret the numbers, every part of your marketing improves: content, segmentation, automations, lifecycle flows, and retention.
Based on industry performance benchmarks and real-world results, our recommendation is simple:
If you want your analytics configured properly, dashboard KPIs defined, and reporting automated across campaigns + automations, reach out anytime.