Your welcome flow is the single most important automation inside Brevo. It decides whether a new subscriber becomes an active customer or disappears forever. Most marketers either overcomplicate the process or send weak, generic emails. This article gives you a proven, conversion-tested, 3-email welcome sequence built specifically for Brevo’s capabilities—simple, repeatable, scalable, and designed to work even if you’re starting from zero.
The first 72 hours after signup are the highest-intent window your subscriber will ever have. They are paying attention. They’re curious. They’re open to direction. Brevo gives you automation triggers, segmentation conditions, and personalization tools that turn this small window into long-term engagement. Without a structured welcome flow, you’re leaving revenue on the table.
Let’s break down each email with full examples, triggers, and timing.
This email fires instantly after signup using the Automation → Workflow trigger “Contact Added to List.” The purpose isn’t selling. The purpose is anchoring expectations.
Example CTA:
“Choose your path: beginner, intermediate, advanced.”
Each button tags users differently, enabling personalization later.
This is the most important email in the entire automation. Its job is to deliver a result — something fast, something practical, something that makes them think, “This was useful.”
Inside Brevo, you can segment based on:
Email #3 transitions the subscriber from activation → long-term journey. It introduces your ecosystem, explains your deeper value, and finally brings in a light promotion if relevant.
This email can include:
In Brevo, you can add conditional branches to deliver tailored recommendations based on previous actions.
Go to Automation → Create Workflow → “Start from Scratch.”
Set Trigger: When contact is added to list.
Click “Delay” → 2 days.
This email should provide the “first win.” You can create separate branches for different topics.
This prepares the subscriber for the final onboarding email.
Your long-term onboarding message, soft offer, and links to resources.
Inside Brevo, create branches like:
Tags help build automatic segmentation:
Welcome flows typically have:
These high signals improve your whole sender domain reputation.
Brevo supports multichannel automation:
Automatically remove subscribers who:
This saves your sender score.
| Plan | What You Get |
|---|---|
| Free | Basic automation + 300 emails/day |
| Starter | More sending volume + no daily limits |
| Business | Advanced automation + A/B testing + Send Time Optimization |
| Enterprise | Advanced deliverability, custom SLA, dedicated support |
This 3-email welcome flow works because it uses Brevo the way it’s meant to be used: simple triggers, clean timing, personalization, and fast engagement. Whether you run e-commerce, SaaS, or a coaching business, this automation will build trust, drive early clicks, and create a long-term relationship with your subscribers.
If you’re serious about improving early engagement and boosting overall deliverability, build this flow right now. Even a basic implementation will increase open rates on every campaign you send later.