Abandoned Cart Flow in Brevo: Exact Settings That Recover More Orders

The Abandoned Cart automation inside Brevo is one of the highest-ROI workflows any e-commerce brand can activate. It combines perfect timing, behavioral triggers, and targeted messaging to recover revenue that would otherwise be lost forever. If you’re running a store—Shopify, WooCommerce, custom—this is the automation you cannot delay. In this guide, I’m giving you the exact flow, exact delays, exact segmentation rules, and exact optimization steps I use to consistently recover between 10% and 28% more abandoned checkouts.

Key Tip: Most stores send weak abandoned cart messages. The power isn’t in discounts—it’s in timing, friction removal, and delivering the right reason to complete the purchase.

Why the Abandoned Cart Flow Matters in Brevo

Research shows more than 68% of online carts never convert. The good news? A properly configured Abandoned Cart flow inside Brevo consistently recovers a predictable percentage of those lost orders.

Key Tip: Never send only one reminder. Proper cart recovery requires a three-step lifecycle pattern, not a one-off email.

The Three-Email Abandoned Cart Blueprint

Below is the exact 3-email sequence proven to work in Brevo. This is not a random “best practice”—it's the approach that consistently recovers revenue across niche stores, mainstream stores, info products, and hybrid digital brands.

Email 1 — “Soft Reminder” (Delay: 1 Hour)

This email does not pressure the customer. It simply reminds them that they left something behind.

Key Tip: Keep it short. Do not pitch. Just remind.

Email 2 — “Friction Removal” (Delay: 24 Hours)

This email answers objections and friction points:

Email 3 — “Social Proof Push” (Delay: 72 Hours)

Use testimonials, product reviews, or clear benefits. No discounts unless absolutely required—and even then, keep it modest.

Key Tip: Discounts work, but they should never appear in the first email. Always put them in the final email only if necessary.

Exact Brevo Settings You Must Configure

1. The Correct Trigger

Open Brevo Automation → “Create Workflow” → “Abandoned Cart”.

The correct configuration:

2. Branch Conditions

You need two essential branches:

Many beginners forget this. The result? Customers receive the whole abandoned cart series even after purchasing—which destroys trust.

3. The Cart Data You Must Sync

Make sure your integration sends:

If your integration does not send full cart metadata, fix that first. Your automation depends on it.

Building the Flow Inside Brevo (Step-by-Step)

Step 1 — Create a New Workflow

Go to Automation → Create Workflow → “Abandoned Cart”.

Step 2 — Add the 1-Hour Delay

Drag “Wait” → Set to 1 hour.

Step 3 — Add Email 1

Name it “Reminder: You left something behind”.

Step 4 — Condition: “If Order Completed”

If YES → Exit. If NO → Continue.

Step 5 — Add 24-Hour Delay

Second reminder is critical, but it must feel natural and helpful.

Step 6 — Add Email 2 (Friction Removal)

Include:

Step 7 — Add 72-Hour Delay

Step 8 — Add Email 3 (Social Proof)

Final attempt. No pressure—just proof and clarity.

Segmentation Rules You Must Add

A proper abandoned cart flow is NOT “send to all”. You must exclude:

Key Tip: Good segmentation = better deliverability + higher conversion + fewer complaints.

Deliverability Rules Inside Brevo

If your abandoned cart emails land in Promotions or Spam, your recovery rate collapses. Follow these rules:

Writing the Emails (Exact Templates)

Email 1 Template (1 Hour)

Subject: You left something behind 👀
Hi {first_name},

Just a quick reminder — you added something to your cart but didn’t finish checkout.

Your items are still saved, and you can complete your order here:
{checkout_url}

See you soon,
{brand_name}

Email 2 Template (24 Hours)

Subject: Quick info before you checkout
Hi {first_name},

Many shoppers pause before ordering due to small doubts.
Here’s everything you may want to know:

• Shipping: Fast, trackable, reliable
• Returns: 100% money-back guarantee
• Payment: Multiple secure options
• Support: Real humans respond within hours

Finish your order here:
{checkout_url}

Email 3 Template (72 Hours)

Subject: Still deciding? This may help.
Hi {first_name},

Here’s what other customers say about your selected items:

• “Amazing quality…”
• “Fast delivery…”
• “Better than expected…”

If you’re ready, your cart is still saved:
{checkout_url}

Advanced Optimization Techniques

1. Use Multi-Channel Touches

You can add:

2. Use Dynamic Product Content

The more personalized the cart preview, the better the recovery rate.

3. Add Exit Conditions

In Brevo, ALWAYS stop the flow if the user:

Pricing Section: What Does This Workflow Cost in Brevo?

PlanAutomation SupportBest For
Free / StarterYes (basic automations)Small stores
BusinessAdvanced workflows + segmentationGrowing brands
Brevo PlusFull automation suiteSerious e-commerce

Final Verdict

The Abandoned Cart flow inside Brevo is a must-activate automation. The combination of correct timing, segmentation, and message structure gets results quickly. When implemented properly, this single workflow consistently generates predictable, free revenue every month.

Your Action Plan

CTA

If you want a done-for-you abandoned cart workflow built inside Brevo for your brand, reach out — I’ll map the whole journey, templates, triggers, and best-practice configuration for you.